Develop and implement advanced Amazon PPC strategies Lead, mentor, and conduct quality assurance on PPC specialists Build and manage advertising budgets, optimize spend Analyze performance data to refine campaigns Generate insightful reports and present actionable recommendations Collaborate with Brand Managers, Creative, and Data teams Stay ahead of Amazon's evolving advertising tools, trends, and best practices Experiment with new campaign structures, keyword strategies, and ad formats Identify and troubleshoot technical or performance-related issues