VP, Revenue Marketing

12-15+ years of experience in B2B SaaS marketing with ownership of demand generation, revenue marketing, and/or digital performance. Proven track record of pipeline ownership across SMB, PLG/self-serve, mid-market, and enterprise motions. Strong familiarity with modern martech tools including CRM, marketing automation, attribution platforms, and web analytics. Demonstrated success partnering with sales and SDR leadership to drive qualified pipeline and revenue outcomes. Experience overseeing lifecycle and customer marketing programs. A deep understanding of paid media, SEO, and the evolving role of AI in search and marketing. Motivating people leader who can attract, develop, and retain top marketing talent. Analytical and performance-driven. Builder’s mindset. Forward-thinking operator, fluent in emerging marketing trends. Hands-on leader. Clear and confident communicator. Collaborative and low-ego.

Lead integrated marketing programs across paid, owned, and earned channels to drive pipeline generation and revenue impact. Oversee all web and digital performance initiatives, including CRO, UX, and marketing site updates. Develop lifecycle campaigns to increase product adoption, expand accounts, and reduce churn. Design and execute ABM and field marketing programs in partnership with sales. Own paid media strategy across various channels and leverage SEO fundamentals. Mentor and manage a multidisciplinary marketing team. Define marketing KPIs and build dashboards to track outcomes and optimize programs.