Develop and execute sales strategy to drive revenue growth and meet annual sales targets. Identify and pursue new business opportunities to expand customer base. Position TetraScience as a thought leader by staying updated on industry trends. Work with marketing and product teams on go-to-market strategies. Lead presentations to various audiences, including R&D IT, scientists, and executives. Coordinate cross-functional teams to navigate complex sales cycles. Define and implement account plans to achieve sales objectives. Maintain ongoing customer relationships for satisfaction and retention. Manage sales forecasting and reporting to senior leadership. Build and manage a high-performance sales team, setting clear targets and objectives. Coach team members while also inspecting and directing their work.