CRM Customer Engagement Specialist

1-2 years of digital campaign or CRM experience Tertiary qualifications HTML experience desired Strong analytical skills Strong attention to detail, clarity, and accuracy Curious mind Ability to prioritize and work in a fast-paced environment Sound stakeholder management and communication skills Experience with customer segmentation and targeting principles Data-driven approach to problem solving Experience in data and analytics platforms including tracking, attribution and A/B testing exercises Hands on experience in communication/marketing automation platforms including Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Cheetah, Pardot, Marketo (desired)

Contribute to the delivery of a CRM program, including A/B testing, personalization, and AI-driven targeting. Embed learning from historical campaigns. Keep abreast of external best practices and emerging AI-powered Martech capabilities. Develop consumer insights to inform campaigns, manage audience selection, and apply AI insights. Provide campaign and operational reporting, analysis, and troubleshooting. Assist with campaign definition clarification, development of briefs, and process optimization. Manage data integrations required for journeys. Consult with stakeholders to add value and highlight AI opportunities. Understand best practice engagement strategies and explore generative AI for creative production. Assist on projects involving CRM, customer data, system optimization, and AI-enabled efficiencies. Ensure campaign delivery is compliant with policies, processes, and regulatory requirements.