Own a portfolio of customer relationships from onboarding through renewal, ensuring adoption, satisfaction, and retention. Act as a trusted advisor by providing strategic recommendations that align influencer programs with customer business goals. Lead strategic business reviews (SBRs) and campaign wrap reports. Oversee influencer campaign delivery from kickoff through reporting, ensuring content quality, on-time execution, and alignment to KPIs. Partner with customers on post-sale strategy, sharing best practices and actionable insights to optimize performance. Manage budgets, contracts, and deliverables with precision, providing transparent updates and proactive issue resolution. Project manage campaigns by delegating executional tasks to Coordinators/Co-Ops, while serving as a mentor and coach. Collaborate cross-functionally with Sales, Strategy, Research, and Product teams. Represent the customer and influencer voice internally, escalating insights and feedback to shape platform and service improvements. Analyze campaign performance data to generate actionable insights for customers and internal teams. Identify risks and opportunities early, providing proactive solutions to drive stronger results. Contribute to evolving best practices as the influencer marketing industry and Later’s platform capabilities grow.