Influencer Marketing Manager

5+ years of influencer marketing experience, preferably in gaming, tech, or consumer software Proven track record scaling creator programs from startup to growth stage Strong analytical skills with experience using data to optimize campaign performance Excellent project management skills with ability to handle multiple campaigns simultaneously Experience building scrappy v1 solutions that scale Deep understanding of gaming (or adjacent) culture and creator landscape across platforms (YouTube, TikTok, Instagram, Twitch) Experience working closely with performance marketing teams and paid media optimization

Scale creator partnership programs across gaming, tech, and adjacent verticals Manage end-to-end influencer campaigns including outreach, negotiations, briefing, content review, and payment Develop and execute structured testing across partnership models Build relationships with gaming creators, talent managers, and agencies Create comprehensive creator briefs Collaborate with Performance Marketing to optimize assets for paid social campaigns Build automated workflows for clip farming with organic social Partner with Performance Marketing to provide creative assets and optimize campaigns Work with Product Marketing to ensure creator content accurately represents product capabilities Collaborate with Brand team to maintain messaging consistency Support Organic Social with creator content repurposing Provide Growth team with performance insights and recommendations Track and analyze influencer campaign performance Identify high-performing creator types, content formats, and messaging themes Optimize reporting dashboards for influencer marketing ROI and pipeline health Use data insights to refine creator selection criteria and campaign optimization strategies