Regional CRM Manager

3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment Fluent English (written and spoken) Strong understanding of the market and user behavior Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.) Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis Excellent communication, planning, and organizational skills Self-starter with the ability to work independently in a fast-paced environment

Develop and manage localized CRM strategies (Email, SMS, push notifications, onsite messaging, etc.) Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns Monitor KPIs such as retention rate, conversion, CLV, and churn — and proactively act on insights Ensure all campaigns are compliant with local regulations and responsible gaming practices Act as the main point of contact for all CRM-related initiatives