Define and own product vision, strategy, and roadmap for the platform. Align product initiatives with company objectives and market opportunities. Prioritize features and improvements for measurable ROI. Manage and mentor a team of product managers. Partner with engineering, data, UA, monetization, and go-to-market teams. Gather insights and validate solutions with advertisers and publishers. Drive creation of scalable, high-performance ad tech systems. Oversee development of targeting, bidding, auction optimization, and mediation tools. Ensure seamless integration, stability, and ease-of-use for partners. Monitor competitive landscape and introduce differentiating features.