Head of Digital PR

5+ years of experience in Digital PR, including 2+ years in a leadership or senior management role within an agency. Demonstrated success in delivering high-quality PR campaigns with measurable impact. Proven ability to lead teams and influence cross-functional initiatives. Experience working with executives from marketing leaders to CEOs. Experience in managing, nurturing, and coaching up team members. Excellent communication skills and executive presence in client-facing roles. Strong knowledge of US and UK media landscapes, with an active network of journalist and influencer contacts. Familiarity with tools such as BuzzStream, Cision, HARO, Prowly, Ahrefs, and similar platforms. Strong grasp of SEO fundamentals and content strategy (Bonus).

Develop and own the Digital PR service and strategy, aligned to client goals. Lead planning, execution, and evaluation of multi-channel PR campaigns across US, UK, and global markets. Drive innovation in campaign concepts, ensuring data-driven creativity and high-quality storytelling. Oversee budget planning, resource allocation, and performance forecasting. Manage and mentor digital PR managers and specialists, fostering a culture of excellence, ownership, and experimentation. Build a hiring roadmap to scale the digital PR function, lead recruitment, and improve onboarding and training processes. Conduct performance reviews, develop professional growth plans, and support skill development across the team. Join and lead sales calls and new business pitches, showcasing our digital PR capabilities, and driving revenue growth. Contribute to maintaining client relationships, defining goals, managing campaigns, delivering insights, and solving strategic challenges. Monitor KPIs and campaign results to ensure client satisfaction and retention. Create and eventually direct the creation of outreach strategies, editorial calendars, and digital PR assets. Oversee high-impact link-building and brand mention campaigns with an emphasis on quality, authority, and relevance. Expand and nurture relationships with journalists, editors, bloggers, and digital influencers. Coordinate with international digital PR partners for multi-region outreach campaigns. Define and track digital PR KPIs, including links earned, media mentions, coverage authority, and SEO impact. Leverage data to iterate on strategies and enhance campaign effectiveness. Present reports to internal stakeholders and clients with insights and future recommendations.