Marketing Reporting & Analytics, Sr. Manager
130000.0 - 140000.0 USD per year
Company:teladochealth_is_hiring
Location:United States of America
Languages:English
Seniority level:Manager, 6+ years
Experience:6+ years
Skills:
SQLBusiness AnalysisBusiness IntelligenceData AnalysisMicrosoft Power BITableauRESTful APIsReportingData visualizationMarketingDigital MarketingData modelingData analyticsA/B testing
Requirements:
Minimum of 6+ years of experience in business analytics, marketing analytics, or a related data-driven field Intermediate proficiency with SQL, Tableau, DOMO, or Power BI visualization tools Demonstrated ability to translate complex data into clear narratives and actionable recommendations Intermediate experience with digital marketing metrics (CPM, CPA, CTR, conversion rate) and media measurement techniques Bachelor’s degree in Business, Marketing, Analytics, Economics, or related field
Responsibilities:
Partner with Consumer Marketing teams to deliver timely and actionable campaign insights across digital and offline channels Build and maintain performance dashboards (e.g., Tableau, DOMO) that track KPIs such as ROMI, ROAS, NPS, and registration volume Support daily, weekly, and monthly business reviews with insight packages, opportunity diagnostics, and strategic guidance Analyze campaign effectiveness, test-and-learn results, and audience trends to guide marketing optimization Contribute to forecasting models and budget performance diagnostics in collaboration with Finance and Strategy Maintain data quality and accuracy across marketing performance reports, coordinating with Data Engineering and Martech teams Help define and evolve standard KPI definitions and performance frameworks across marketing functions Educate and empower marketing stakeholders on data literacy and insights self-service tools
