International Performance Marketing Manager (Contract)

5+ years managing Paid Media campaigns across various platforms (SEM, Meta, TikTok, etc.) Have a deep knowledge of non-US digital marketing landscapes specifically UK, CA, AU, IE, DE, FR, NL, ES, and IT Strong track record of scaling paid advertising efforts across countries and channels Experience using data analysis tools such as Looker, Tableau, Google Analytics Ability to analyze an enormous amount of complex data, and deliver meaningful conclusions that can be turned into actionable decisions Basic knowledge of statistics (P-value, significance, correlation vs causation) Ability to proactively seek, identify and evaluate new innovative opportunities for campaign growth and improvement Great grasp of numbers with love for data and analytics Excellent communication (oral and written), attention to detail, time management and organizational skills

Assist the Paid Media and SEM team in expanding, optimizing, deploying, and monitoring our advertising campaigns in our non-US markets (UK, Canada, Australia, EU, etc.) in order to scale the business Act as a knowledge hub for best paid advertising best practices across international markets Proactively seek, identify and evaluate innovative opportunities for campaign growth and improvement Explore and test new marketing channels, creatives, platforms and networks Maintain weekly reporting and improve upon current reporting processes for better campaign management Monitor and analyze performance metrics including CPA, LTV, ROAS, and other paid media contribution Collaborate actively with marketing, creative, data science, product, designers and engineers to drive growth and optimization Analyze various algorithms, techniques, and statistical models for predictions in a dynamic data environment Optimize the landing page and funnel experiences to improve traction and conversion Enjoy great teamwork, have lots of fun, and take pride in building a world-class product that makes a difference in people's lives