Data Analyst

Bachelor’s degree in Data Science, Statistics, Marketing, or a related field. 2-4 years of experience in data analysis, preferably in advertising or marketing. Proficiency in data analysis tools such as Retool, SQL, Python, or R. Experience with advertising platforms like Google Ads, Facebook Business Manager, and LinkedIn Ads. Familiarity with website analytics tools such as Google Analytics. Advanced knowledge of Excel and data visualization tools (e.g., Tableau, Power BI). Strong analytical thinking and problem-solving skills. Excellent communication skills.

Gather, clean, and organize data from sources like ad platforms, CRM systems, and website analytics. Analyze performance metrics across digital advertising channels to identify trends and areas for improvement. Provide recommendations for campaign optimization based on data insights. Create dashboards and visual reports using tools like Tableau, Power BI, or Google Data Studio. Present detailed performance reports to internal teams and clients. Use statistical models and machine learning techniques to forecast campaign outcomes. Provide strategic guidance on budgeting, audience segmentation, and channel allocation. Work with cross-functional teams to align data insights with campaign goals. Support ad-hoc analysis requests.