CRM Program Manager - Communications Strategy

4 years of experience in email marketing or CRM Experience within financial services or a subscription-based business environment Experience providing email marketing programs at the enterprise level Understand campaign performance metrics and translate data into applicable insights Bachelor's degree in marketing, business, communications, or a related field

Manage end-to-end strategy of email marketing campaigns Own main metrics of campaign performance and present findings Collaborate with internal teams to align CRM campaigns with program goals Optimize campaign performance using A/B testing and data-driven insights Coordinate multi-channel digital communications programs