Senior Product Manager, Growth

Posted 3 days agoViewed

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💎 Seniority level: Senior, 5+ years

📍 Location: United States

💸 Salary: 183600.0 - 216000.0 USD per year

🔍 Industry: Mental Healthcare

🏢 Company: Headway👥 201-500💰 $125,000,000 Series C over 1 year agoMental Health Care

⏳ Experience: 5+ years

🪄 Skills: Data AnalysisProduct ManagementGoogle AnalyticsCross-functional Team LeadershipProduct AnalyticsSEORESTful APIsData visualizationA/B testing

Requirements:

5+ years of product management experience with demonstrated success in growth-focused roles, specifically with SEO and SEM expertise.
Hands-on experience with SEO tools (Ahrefs, Google Search Console) and SEM platforms (Google Ads, Microsoft Ads) with proven ability to drive measurable results.
Data and results driven.
Highly collaborative.
Thrive in ambiguity.

Responsibilities:

Develop and execute a comprehensive growth strategy that leverages SEO and SEM to drive user acquisition, engagement, and retention.
Partner with engineering and data science teams to implement SEO-optimized features, landing pages, and user experiences that improve organic search rankings and conversion rates.
Build experimentation frameworks to test and iterate on search marketing strategies, landing page optimizations, and conversion funnel improvements.
Collaborate with content and marketing teams to align SEO content strategy with product roadmap and business objectives.

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