Design and execute a strategic social media plan aligned with business goals and market positioning. Create engaging content that translates technical insights, product updates, and thought leadership into clear, compelling messages. Manage and grow presence across LinkedIn, Twitter, YouTube, and other relevant B2B platforms. Use analytics to assess campaign performance, optimize engagement, and report on key metrics. Stay ahead of industry trends and competitive activity to refine positioning and content strategy. Identify and leverage opportunities to position internal experts in key industry conversations. Utilize AI tools to enhance content efficiency and creativity, with strategic human oversight.