Demand Generation Specialist

5+ years of experience in demand generation or growth marketing, preferably in a B2B SaaS or technology environment. Proven track record of running successful global campaigns that have driven measurable pipeline growth. Strong experience of full-funnel marketing strategies, ABM and sales alignment. Experience with marketing automation platforms and CRM systems (e.g., SFDC, ActiveCampaign, 6sense, PathFactory). Data-driven mindset with excellent analytical and reporting skills. Exceptional communication, project management, and cross-functional collaboration skills. Ability to thrive in a scale-up, global environment with multiple stakeholders.

Create, manage and lead the Demand Gen Campaign Hierarchy including Product led, Vertical, Intent and 1-1 ABM campaigns as well as events with the objective of contributing to the MQL and pipeline targets. Own the campaign calendar and associated delivery dates Manage the procedure, implementation, tracking and measurement of DG campaigns and activity Brief and co-ordinate the work of internal parties and external agencies, such as content producers, designers, animators and editors and creative agencies. Write, edit and proof read copy for promotional materials such as advertising and email Deliver regular reports of campaign results against the objectives and evaluation of KPIs Ensure accuracy and completeness of assets and provide formal sign off where necessary