Director of Marketing

Posted 9 days agoViewed

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💎 Seniority level: Director

📍 Location: Canada

💸 Salary: 70000.0 - 85000.0 USD per year

🏢 Company: Total Life, Inc.

🗣️ Languages: English

🪄 Skills: Data AnalysisGoogle AnalyticsSEOReportingCross-functional collaborationSales experienceMarket ResearchMarketingLead GenerationStrategic thinkingDigital MarketingFinancial analysisBudget managementA/B testing

Requirements:

You’ve owned an ad budget and have strong opinions on how to spend it
Proven experience across digital performance marketing, traditional media, and brand strategy
You live in spreadsheets, dashboards, and reports — and you love it
Strategic thinker, but also execution-obsessed — you ship fast
You’ve worked cross-functionally and know how to partner across teams to hit real growth goals
Comfortable with ambiguity, complexity, and being the go-to person

Responsibilities:

Own and optimize our paid media strategy (Meta, Google, YouTube, Display, Retargeting, etc.)
Build and execute traditional campaigns across TV, radio, podcast, and print
Lead SEO, landing page strategy, and conversion optimization
Develop and execute marketing presentations and strategic storytelling to support partnerships and funding
Monitor all KPIs — especially Cost Per Acquisition (CPA), CAC:LTV, ROAS, and lead velocity
Collaborate closely with sales, clinical ops, and leadership to align growth targets
Manage external vendors, agencies, and freelancers as needed
Get hands-on and stay scrappy — we’re growing fast and need a builder mindset

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