Support in the development of strategic media plans & recommendations Assist in all steps of the ad operations process Use self-managed platforms, including Google and Facebook, to build & monitor digital buys Optimize campaign buys to deliver the most at the highest ROI Work alongside account strategists and creative team members to support campaign goals Utilize Google Analytics to monitor channel, campaign, conversion & site performance Monitor campaigns to ensure they deliver expected results Help build, analyze & provide insights for client campaign reports Stay apprised of digital trends & tools