Social Media Advertising Strategist (Remote Canada)

2+ years experience working at a performance/digital marketing agency (bonus for B2B) Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title etc. Proven and measurable success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data

Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic Build strategies for clients each quarter Have the ability to create, maintain, and optimize budgets for paid media campaigns Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work directly with Associate Director to ensure internal and client goals are being achieved Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI