VP of Marketing

Posted 9 months agoViewed
Eastern Time zoneFull-TimeTranslation and Localization Services
Company:Smartling
Location:Eastern Time zone, EST
Languages:English
Seniority level:Vp, 5+ years
Experience:5+ years
Skills:
LeadershipProject ManagementData AnalysisPeople ManagementProduct ManagementSalesforceCross-functional Team LeadershipContent creationStrategic ManagementSEOAgile methodologiesCommunication SkillsAnalytical SkillsPresentation skillsWritten communicationMarketingTeam managementDigital MarketingFinancial analysisBudget managementA/B testingExcellent communication skillsVerbal communicationClient relationship managementSales experienceMarket ResearchCRM
Requirements:
Senior-level experience developing and achieving successful marketing strategies for a fast-growing innovative AI company 5+ years in executive, managerial, or people leadership capacities, or equivalent entrepreneurship roles A process-oriented and data-driven approach to building awareness and consideration at the top of the funnel and conversions throughout Experience playing a key role in defining exceptional brands Demonstrated ability in brand storytelling and messaging Demonstrable experience designing and implementing successful marketing campaigns Ability to maintain highly strategic thinking and thrive in a high-growth, entrepreneurial, and ambiguous environment Clear, concise, and compelling communication (visual, verbal, and written) skills Proven ability to lead through influence Proven success in accelerating sales growth by supporting Sales and Engagement teams Worked with agencies and providers
Responsibilities:
Define, drive, and deliver marketing KPIs Take responsibility for the annual marketing plan, strategy, and team Lead marketing forecasting and planning to optimize conversions across all channels Manage execution of plans across functions and teams Prioritize goals and drive team and agencies Ensure internal communication and awareness of programs Develop and manage the marketing budget Serve as a member of the Leadership team to shape vision and strategy Stay ahead of industry trends, competitor activities, and customer preferences Support HR and Recruiting functions by showcasing company culture and forecasting hiring needs
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