Product Marketing Manager (PLM)

3+ years of experience in manufacturing or engineering software, e-commerce workflows, preferably with SaaS solutions. Experience executing go-to-market strategies, product launches, and marketing campaigns. Strong communication skills to define product value propositions and key messaging. Ability to conduct market research, competitor analysis, and customer segmentation. Understanding of the online buying journey and demand generation. Ability to execute at scale in a fast-moving business. Demonstrated ability to work effectively in a remote environment.

Conduct market research and analyze data to identify growth opportunities. Develop product positioning and messaging. Plan and execute product launches and integrated marketing campaigns. Define ideal customer profiles for industry verticals. Optimize e-store user experience and product pages for conversions. Drive sales through promotional activities and targeted campaigns. Track and report on product marketing initiative success. Develop and manage product marketing budget.