KAP 2025-2026 - Social and Digital Marketing Associate - Mercatus Center

College-level (or better) writing skills in American English, with the ability to write engaging, humorous, and pithy social posts Expert, active user of multiple social platforms such as X, TikTok, Facebook, and Instagram 2+ years managing active corporate/brand social media accounts (or a high-profile personal account) 2+ years managing digital ads on social or other platforms Strong understanding and appreciation of economics, especially the approaches typical on MarginalRevolution.com. (An econ degree is great, but by itself is neither necessary nor sufficient for this role) Demonstrated success in a remote role is strongly preferred

Create a social media presence from scratch for the new Econ Nerds brand: Determine the optimal mix of social platforms; Define a voice and personality for the brand; Establish schedules and processes for posting; Post/promote videos and podcasts created by the Econ Nerds team Create original posts to drive engagement and build the audience: Interact with our social audience; Collaborate with designers to create any required art; Create social-friendly clips from videos; Support and upgrade the existing MRU social media presence Create posts to promote new MRU content (videos, interactives, teacher training) Evaluate options to improve the MRU social strategy Report on each brand’s social performance using social platforms’ native analytics or other tools Apply a test-and-learn approach to improve performance over time Manage Econ Nerds and MRU advertising on social and other platforms