Product Manager - Retention

Posted 13 days agoViewed

📍 Location: Croatia

🔍 Industry: B2C Product

🗣️ Languages: English

🪄 Skills: Frontend DevelopmentProduct ManagementUI DesignUser Experience DesignCross-functional Team LeadershipProduct DevelopmentProduct AnalyticsMobile testingREST APIAgile methodologiesJSONData visualizationStrategic thinkingCRMData modelingData analyticsEnglish communicationA/B testing

Requirements:

Successfully managed a B2C product with a focus on a personalized, signed-in experience.
Track record of building and optimizing mobile applications.
Comfortable owning and grooming a backlog, and you know how to lead Engineers through sprint cycles with clear priorities.
Ownership Mentality: You don’t wait to be told what to do.
Startup Environment: You enjoy the challenge of working in a dynamic environment where things move fast and processes evolve quickly.

Responsibilities:

Own the user retention strategy, focusing on building a personalized and engaging signed-in experience.
Lead Mobile App Personalization: Optimize and expand our mobile app features, tailoring the experience to individual user needs and preferences.
Develop and Execute CRM Strategies: Collaborate closely with the content team to create and optimize communication touch points, such as push notifications, email campaigns, and in-app messaging, ensuring that users receive timely, relevant content.
Experiment and Optimize: Foster a culture of experimentation by running A/B tests, launching MVPs, and iterating on features based on performance and user feedback.
Lead a team of Engineers & Designers, aligning efforts to deliver a seamless user experience across mobile and web platforms.
Monitor Industry Trends: Stay current on trends in user retention, mobile app optimization, and personalization to continuously enhance the product experience and remain competitive.

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