Own the user retention strategy, focusing on building a personalized and engaging signed-in experience. Lead Mobile App Personalization: Optimize and expand our mobile app features, tailoring the experience to individual user needs and preferences. Develop and Execute CRM Strategies: Collaborate closely with the content team to create and optimize communication touch points, such as push notifications, email campaigns, and in-app messaging, ensuring that users receive timely, relevant content. Experiment and Optimize: Foster a culture of experimentation by running A/B tests, launching MVPs, and iterating on features based on performance and user feedback. Cross-Functional Collaboration: Lead a team of Engineers & Designers, aligning efforts to deliver a seamless user experience across mobile and web platforms. Monitor Industry Trends: Stay current on trends in user retention, mobile app optimization, and personalization to continuously enhance the product experience and remain competitive.