Digital Marketing Specialist

Posted 27 days agoViewed

📍 Location: US, Canada, India

🔍 Industry: IAM (Identity and Access Management)

🪄 Skills: SalesforceGoogle AnalyticsAPI testingREST APISEOData visualizationMarketingLead GenerationDigital MarketingCRMData analyticsCustomer SuccessA/B testing

Requirements:

Prior experience as a Digital Marketing Specialist or similar role
Bachelor's degree in Marketing, Business, Entrepreneurship or related industry experience
Proven experience in B2B services marketing
Strong organizational skills
Ability to use AI effectively for marketing purposes
In-depth knowledge of various social media platforms
Deep understanding of digital advertising operations
Experience understanding of SEO best practices
Proficiency in managing and reporting KPIs
Proficiency in developing sales and marketing pitch materials
Demonstrated experience using analytical skills to interpret data
Proficiency in using platforms such as / similar to GA4, Salesforce, Account Engagement, ZoomInfo, Outreach
Excellent written and verbal communication skills
Creative thinking and problem-solving abilities
Collaborative and works well in a team environment and as an individual contributor

Responsibilities:

Develop and implement comprehensive digital marketing strategies
Plan, execute, and monitor digital marketing campaigns
Collaborate with sales and delivery stakeholders
Manage lead generation and optimization
Coordinate content marketing efforts
Support event and field marketing activities
Help manage the company's website
Develop and manage the company's presence on social media platforms
Plan and execute email marketing campaigns
Monitor key performance indicators (KPIs) and marketing metrics
Create compelling marketing copy

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