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Marketing Manager
Posted about 1 month agoViewed
💎 Seniority level: Manager, 3-6 years
🔍 Industry: Mobile Marketing Analytics
🏢 Company: Singular👥 101-250💰 Non-equity Assistance over 3 years agoAdvertisingSaaSAnalytics
🗣️ Languages: English
⏳ Experience: 3-6 years
Requirements:
- 3-6 years of experience in B2B SaaS marketing, preferably in mobile attribution, martech, or analytics.
- Strong understanding of demand generation, ABM, and multi-channel marketing strategies.
- Experience with marketing automation platforms (HubSpot), CRM tools (Salesforce) and ABM tools.
- Ability to analyze data and extract insights to inform campaign decisions.
- Excellent project management and collaboration skills to drive cross-functional alignment.
- Proven experience running successful integrated campaigns that drive pipeline and revenue.
- Creative mindset with a data-driven approach to experimentation and optimization.
Responsibilities:
- Execute integrated marketing campaigns across multiple channels, including email, content, paid media (organic amplification), and ABM strategies.
- Align campaign messaging with product marketing, sales enablement, and demand generation goals.
- Segment and personalize campaigns based on audience data, industry trends, and customer pain points.
- Work closely with the sales team to ensure alignment on messaging, ICPs, and lead handoff processes, , including creating and maintaining email sequences, call scripts, and other enablement materials.
- Partner with product marketing to refine positioning, messaging, and value propositions for target audiences.
- Coordinate with content marketing to create compelling assets, including ebooks, webinars, case studies, and whitepapers.
- Define KPIs and track campaign performance using CRM (Salesforce) and marketing automation tools (HubSpot).
- Continuously optimize campaigns based on data-driven insights, A/B testing, and feedback loops.
- Report on campaign performance and contribution to pipeline and revenue growth.
- Support new product launches with integrated campaigns that drive awareness and adoption.
- Leverage event marketing and webinar strategies to build engagement with key accounts.
- Experiment with innovative tactics to differentiate our brand in a competitive market.
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