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Email Marketing Manager (Johannesburg )

Posted about 17 hours agoViewed

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💎 Seniority level: Manager, 3+ years

🔍 Industry: Edtech

🏢 Company: HyperionDev👥 1-10💰 $261,662 12 months agoEducationEdTech

⏳ Experience: 3+ years

Requirements:
  • At least 3 years experience directly managing CRM initiatives directly related to converting leads into sales
  • Excellent verbal and written communication skills
  • Tertiary qualification related to marketing, business or communication
  • HTML and API knowledge
  • 3+ years work experience as a content editor or owning mass / direct email
  • 1+ years of experience actively involved in the the direct brand messaging for a large consumer or business facing brand, driving email campaigns
  • A qualification in digital marketing, creative writing, journalism or a related field
  • Perfect written communication skills, an understanding of persuasive selling and near-perfect verbal communication skills
  • Experience using automation and analysis to improve key email metrics like Open Rate, Click Through Rate and more
  • Practical experience with briefing content to a creative studio of copywriters and designers to pull pieces together
  • Strong knowledge of digital marketing and its key success metrics
  • A track record of exceeding targets and strong Marketing career ambition
Responsibilities:
  • Liaise with brand managers and creative teams to produce impactful email marketing campaigns
  • Work closely with the performance and engineering teams to ensure good list hygiene, segmentation and delivery of email campaigns
  • Maintain the overall communication calendar aligned to brand manager requirements
  • Increase the lead to sale conversion rate
  • Plan, build, and send out all email marketing communication
  • Align with admissions teams to ensure lead scoring algorithms are providing guidance of hot, mild and cold leads to contact
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