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Growth Marketer

Posted about 2 months agoViewed

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📍 Location: United States, Canada

💸 Salary: 140000.0 - 185000.0 USD per year

🔍 Industry: Software Development

🏢 Company: Tavus👥 11-50💰 $18,000,000 Series A over 1 year agoDeveloper PlatformArtificial Intelligence (AI)VideoGenerative AISoftware

🗣️ Languages: English

🪄 Skills: Data AnalysisUser Experience DesignLead GenerationDigital MarketingA/B testing

Requirements:
  • Proven experience in early-stage startups (can point to key case studies and metrics you drove)
  • Deep expertise and proven success in at least a couple of key growth areas (e.g., user acquisition, conversion optimization, or growth hacking).
  • An understanding of both self-serve and sales-led growth motions, and a knack for ideating creative ways to drive both.
  • Ability to appeal to diverse audiences, including developers, founders, and mid-market/enterprise buyers, tailoring messaging to each.
  • Strong bias for action with a track record of independently solving problems in fast-paced environments. Unblock yourself and get it over the finish line. You don’t need a slew of people in specialized roles to get stuff done, you just do it.
  • Clear, crisp communication
  • A deep and genuine excitement for AI, specifically conversational/video products
Responsibilities:
  • Own and optimize the entire self-serve customer journey across the Tavus platform to maximize self-serve revenue growth, expansion, and activation. Includes user acquisition.
  • Drive mid market and enterprise pipeline, working closely with sales to refine ICP and identify intent signals.
  • Get creative and do what it takes to drive brand awareness and growth- which could mean reddit, events, community, email sequencing, demand generation, lifecycle, or more. You’ll be running 0-1 playbooks, not optimizing an existing machine.
  • Develop, formalize, and meticulously manage every conversion point in the marketing funnel, obsessing over testing and refinement. We’re okay taking big swings… incremental improvements don't move the needle
  • Execute scrappy growth experiments and ground-up initiatives, iterating quickly to find what works. Applying your learnings to build the end to end growth strategy.
  • Own and optimize email marketing funnels to drive activation, retention, and expansion. Includes lifecycle campaigns, automated sequencing, and high-converting nurture flows.
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