Part-Time Growth Marketer

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Requirements:

• 5+ years of experience in growth marketing, performance marketing, or demand generation in a B2B SaaS context.
• Strong analytical and data-driven approach with understanding of KPIs and metrics.
• Skills in running paid campaigns (Google Ads, LinkedIn, Facebook) and organic strategies.
• Familiarity with A/B testing, funnel optimization, and marketing automation tools.
• Experience leveraging Google Analytics and HotJar for website optimization.
• Experience in outbound multi-channel campaigns for lead generation.
• Comfortable in a fast-paced, experiment-driven environment.
• Strong verbal and written communication skills.
• Curiosity and proactivity in identifying new growth opportunities.

Responsibilities:

• Design, execute, and optimize multi-channel campaigns to drive lead generation.
• Collaborate with the content team to create and leverage content for generating leads.
• Develop and refine the marketing funnel to maximize conversions in collaboration with sales.
• Test and iterate on new growth channels, measuring their impact.
• Implement A/B tests and conversion rate optimization across various channels.
• Analyze campaign performance and provide actionable insights to improve ROI.
• Stay ahead of industry trends to innovate growth strategies.