Apply

Senior Product Marketing Manager

Posted about 21 hours agoViewed

View full description

πŸ’Ž Seniority level: Senior, 5+ years

πŸ“ Location: California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, New York, Oregon, Texas, Washington

πŸ’Έ Salary: 130500.0 - 187500.0 USD per year

πŸ” Industry: Enterprise SaaS

🏒 Company: TextioπŸ‘₯ 51-100πŸ’° $999,972 about 3 years agoπŸ«‚ Last layoff 11 months agoArtificial Intelligence (AI)Human ResourcesMachine LearningEnterprise SoftwareNatural Language ProcessingSoftware

πŸ—£οΈ Languages: English

⏳ Experience: 5+ years

πŸͺ„ Skills: Content creation

Requirements:
  • Have a low ego but a strong point of view
  • Have 5+ years of product marketing experience in enterprise SaaS
  • Familiarity with generative AI in work or personal projects
  • Understanding of HR personas and workflows, with experience creating relevant content for HR teams
  • Ability to share a portfolio of marketing and sales enablement materials and discuss its impact across the customer lifecycle
Responsibilities:
  • Own positioning and launch strategy for new Textio product features and capabilities
  • Build collateral like slides, 1-pagers, and landing pages and lead trainings with sales, customer success, and marketing on when and how to use it
  • Write and edit human-readable website and email copy, free from jargon
  • Collaborate closely with engineering team on product value articulation, roadmap, and launches
  • Lead competitive analysis and share findings with the company
Apply

Related Jobs

Apply

πŸ“ US

🧭 Full-Time

πŸ’Έ 145000.0 - 165000.0 USD per year

πŸ” Digital content creation and SaaS

  • 5-7 years of product marketing experience at a SaaS company.
  • Experience working remotely.
  • Ability to manage initiatives simultaneously.
  • Ability to translate technical details for non-technical audiences.
  • Must work independently and as part of a team.
  • Kick-off and manage go-to-market strategies for new features.
  • Build and optimize omni-channel marketing campaigns to boost product activation.
  • Collaborate with demand generation and content teams for messaging.
  • Develop sales narratives and collateral with sales teams.
  • Create and optimize sales enablement materials.
  • Ensure marketing team understands new features.
  • Maintain relationships with cross-functional teams.
  • Become an expert in user needs.
  • Facilitate workshops for GTM team improvement.
  • Support in developing value propositions for new products.

Project ManagementData AnalysisGoogle AnalyticsContent creationContent managementDigital MarketingCRMSaaS

Posted 13 days ago
Apply
Apply

πŸ“ US

🧭 Full-Time

πŸ’Έ 140000.0 - 194000.0 USD per year

πŸ” B2B SaaS / developer software

🏒 Company: LaunchDarklyπŸ‘₯ 501-1000πŸ’° $200,000,000 Series D over 3 years agoDeveloper ToolsDevOpsTest and MeasurementSoftware

  • 7+ years of Industry/Solutions Product Marketing experience in B2B SaaS or developer software.
  • Demonstrated track record of building successful industry marketing programs and executing content strategy.
  • Exceptional written communication skills.
  • Ability to build relationships and influence across all levels of the organization.
  • A bachelor of science in engineering, marketing or business preferred.
  • Experience marketing products to a developer audience is a plus.
  • Develop an in-depth understanding of priority industries, including buyer needs and challenges.
  • Craft differentiated messaging based on user research and industry insights.
  • Serve as the go-to expert for industry insights and strategy.
  • Build high-impact assets, including blogs, persona docs, and sales collateral.
  • Partner with Demand Gen on industry campaign ideation and execution.
  • Serve as the industry subject matter expert for the field.

Content creationCross-functional collaborationSales experienceMarket ResearchMarketingLead GenerationStrategic thinkingSaaS

Posted 28 days ago
Apply
Apply

πŸ“ United States

🧭 Full-Time

πŸ’Έ 140000.0 - 170000.0 USD per year

πŸ” Cybersecurity and insurance

🏒 Company: Coalition, Inc.

  • 6+ years of experience in product marketing with a focus on enterprise SaaS.
  • Experience in small business and/or security is a plus.
  • Self-starter with a passion for dynamic environments and multitasking.
  • Strong collaboration and communication skills, thriving in cross-functional teams.
  • Create a compelling narrative for security products based on market research and user stories.
  • Develop content that makes complex topics approachable, including webinars and blogs.
  • Create go-to-market strategies with innovative campaigns to drive leads and product adoption.
  • Lead product launches by defining launch strategies and drafting key communications.
  • Collaborate with Product Management and Design to shape the growth roadmap.

CybersecurityContent creationCross-functional collaborationMarket Research

Posted about 1 month ago
Apply
Apply

πŸ“ North America

🧭 Full-Time

πŸ’Έ 140000.0 - 170000.0 USD per year

πŸ” B2B SaaS, Manufacturing

🏒 Company: GuidewheelπŸ‘₯ 11-50πŸ’° $31,000,000 Series B 6 months agoCloud Data ServicesArtificial Intelligence (AI)Business Information SystemsSaaSMachine LearningSoftware

  • 6+ years in Product Marketing with a focus on B2B SaaS.
  • Excellent written/verbal communication and project management skills.
  • Strong strategic and analytical skills to deliver actionable insights.
  • Self-motivated with an entrepreneurial mindset.
  • Ability to translate technical product features into clear messaging.
  • Experience in building effective sales enablement trainings.
  • Market and customer intelligence skills.
  • Become an expert in our customers, product, and the manufacturing industry.
  • Build strong relationships with customers and develop value-driven messaging.
  • Lead impactful go-to-market launches in collaboration with product, customer success, and sales.
  • Create scalable, high-quality materials and programs for customers.
  • Effectively enable sales through training and tools.
  • Use data to measure launch effectiveness and optimize performance.
  • Demonstrate extreme ownership and collaboration, solving challenges proactively.

Project ManagementData AnalysisContent creationMarket Research

Posted about 2 months ago
Apply
Apply

πŸ“ United States

🧭 Full-Time

πŸ’Έ 160000.0 - 180000.0 USD per year

πŸ” Cybersecurity

🏒 Company: HuntressπŸ‘₯ 251-500πŸ’° $60,000,000 Series C over 1 year agoSecurityInformation TechnologyCyber SecuritySoftware

  • 3+ years of product marketing or related experience.
  • Highly creative with a track record of impactful messaging and positioning.
  • Strong emotional intelligence and collaboration skills.
  • Strong knowledge of the SIEM marketplace.
  • Experience with MSP and channel-driven strategies is desirable.
  • Strong writing skills to simplify complex concepts.
  • Comfortable delivering presentations.
  • Energetic and mission-focused, passionate about cybersecurity.
  • Develop and evolve a compelling narrative and value proposition for Huntress Managed SIEM.
  • Build content and design campaigns that highlight product benefits and stand out from the competition.
  • Partner with Product Management to drive product positioning strategy.
  • Plan and launch new offerings and capabilities.
  • Be the product subject matter expert and collaborate with sales team on programs.
  • Work with marketing teams to drive demand and recognize business needs for marketing support.

CybersecurityProduct ManagementContent creationMarket Research

Posted about 2 months ago
Apply
Apply

πŸ“ United States

🧭 Full-Time

πŸ’Έ 168000.0 - 210000.0 USD per year

πŸ” Mental healthcare

🏒 Company: HeadwayπŸ‘₯ 201-500πŸ’° $125,000,000 Series C over 1 year agoMental Health Care

  • 7-10 years of product marketing experience, preferably in health tech.
  • Proven experience in hiring and managing product marketers.
  • Empathetic and relationship-focused with internal collaborators and customers.
  • Strong track record of driving quantifiable results.
  • Desire for a growth-oriented environment with open feedback.
  • Ability to navigate unfamiliar challenges and learn new skills.
  • Become an expert on Headway's provider product and understand the competitive landscape.
  • Own provider positioning and messaging to elevate marketing quality.
  • Lead product launches with cross-functional partners.
  • Create strategic sales assets and educate on value propositions.
  • Collaborate with content and growth marketing teams to improve top of funnel metrics.

LeadershipCross-functional Team LeadershipContent creationMarket Research

Posted about 2 months ago
Apply
Apply

πŸ“ U.S.

πŸ” Identity Security, Cybersecurity

🏒 Company: Veza Technologies, Inc.

  • 5+ years of experience in product marketing or an adjacent function in enterprise SaaS.
  • Strong communication and writing skills, with the ability to convey technical product capabilities as organizational benefits.
  • Experience engaging with enterprise customers, demonstrating empathy and understanding of user needs.
  • Proficiency in marketing to technical audiences and collaborating closely with Sales teams.
  • Experience in the cybersecurity or identity space is preferred.
  • Partner with Product Managers to influence product roadmap and go-to-market strategy.
  • Develop training and content for the Sales team to clarify the value proposition of Veza’s Access Platform.
  • Work with cross-functional teams to create and launch marketing campaigns across various channels.
  • Define and maintain value propositions with supporting materials including website content, blogs, and datasheets.

CybersecurityContent creationSaaS

Posted about 2 months ago
Apply
Apply

πŸ“ United States

🧭 Full-Time

πŸ’Έ 143200.0 - 214800.0 USD per year

πŸ” Healthcare / Immune Medicine

🏒 Company: Adaptive BiotechnologiesπŸ‘₯ 501-1000πŸ’° $125,000,000 Post-IPO Debt over 2 years agoπŸ«‚ Last layoff almost 3 years agoBiotechnologyTherapeuticsHealth Care

  • Bachelor’s degree plus 12 years of related experience or master’s degree plus 10 years of related experience.
  • Minimum of 8 years in a Marketing team within a highly regulated healthcare environment.
  • At least 3 years of experience in oncology/hematology/immunology.
  • Proven success in complex marketing strategy execution, encompassing digital promotion and market research.
  • Significant experience managing external vendors and delivering projects on-time and within budget.
  • Experience in cross-functional product launch planning.
  • Ability to analyze scientific publications and translate clinical data into promotional narratives.
  • Strong interpersonal skills and ability to communicate effectively with diverse stakeholders.
  • Self-starter with project leadership abilities, capable of working both autonomously and collaboratively.
  • Excellent communication and presentation skills.
  • Partner with clonoSEQ Marketing leadership to develop impactful annual business plans, including budgets and tactical plans.
  • Lead patient marketing tactical efforts to educate patients on the clinical value of clonoSEQ.
  • Collaborate with Sales, Medical Affairs, Customer Operations, and other stakeholders to execute strategies for new product offerings.
  • Manage agency partners on marketing collateral projects, providing strategic direction and feedback.
  • Establish and socialize key patient audience KPIs to ensure alignment with business objectives.
  • Manage all projects and external vendors within specified budgets and timelines.
  • Work with Sales Training for optimal rollout of initiatives and participate in field activities.
  • Maintain a broad understanding of market landscape and industry trends.

Project ManagementData AnalysisContent creationCross-functional collaborationMarket ResearchMarketingStakeholder managementDigital MarketingBudget management

Posted 2 months ago
Apply
Apply

πŸ“ United States; BC & ON, Canada

🧭 Full-Time

πŸ’Έ $143,000 - $226,500 per year

πŸ” Web design/development and AI

  • 5+ years of product marketing experience in the B2B enterprise software space
  • Experience in AI & web design/development
  • Demonstrable understanding of web design and development and the relevant audiences associated with that type of work
  • Experience marketing and bringing technical AI-products to market
  • Owned a product area end-to-end; including product strategy, positioning, go to market and revenue targets.
  • Enjoy turning complex technical concepts in to simple, thoughtful, and compelling stories
  • Experience with crafting, iterating, and testing end-user messaging
  • Enjoy driving and validating new initiatives, then transforming them into repeatable programs
  • Prior experience working at product-led growth organizations and/or freemium business models
  • Bonus: Deep experience using Webflow or similar web development technology
  • Develop an expert understanding of Webflow’s products, use cases, and the markets in which we compete β€” to bring to market new functionalities that drive value for our customers and our business
  • Partner closely with product leaders to identify opportunities for new investment areas, including leading workstreams on product market fit, competitive analysis, and product scoping
  • Bring new launches to market with a focus on driving commercial success - including developing pricing and packaging for new features, and partnering with sales leadership on enablement and deal support
  • Partner closely with integrated marketing on building scalable campaigns that help us enter new markets - including content creation, audience segmentation, PR and demand generation.
  • Take an agile approach to go to market: being willing to test, iterate and define new processes for how we market new products at Webflow.

LeadershipAgileStrategyContent creation

Posted 4 months ago
Apply