Director, Site Analytics Implementation

Bachelor's degree or equivalent. 7+ years relevant work experience, including managing direct reports. 5+ years hands-on and current experience in analytics implementation using Adobe Analytics, Adobe Launch, Workspace, Report Builder, Target, and Data Warehouse. High-level proficiency with Google Analytics and Google Tag Manager, including Looker and Google Ads. Expertise leading tagging projects and partnering with technical and non-technical stakeholders. Tagging implementation expertise using various technology platforms (e.g., PHP, single-page applications). Proficiency using debugging tools. Strong analytical skills, including building measurement plans and evaluating attribution methodologies. Experience with E-commerce measurement and KPIs.

Work with stakeholders to understand business objectives and recommend measurement strategies. Develop Business Requirements Documents (BRDs) and translate them into technical specifications. Audit analytics objects, tags, and reporting elements, recommending fixes or enhancements. Update Adobe Analytics code for tracking and reporting capabilities. Create and QA A/B and multi-variate tests using Adobe Target. Perform testing and QA, create new and custom reporting, and maintain documentation.