Digital Marketing Specialist - India

Bachelor's degree in any field or professional certification in marketing or business-related courses. 2+ years experience in social media or 1-2 years in digital marketing. Proven content writing or copywriting experience. Working knowledge of content management systems. Excellent English communication skills, both written and verbal. Solid organizational and time management skills. Knowledgeable in layouts, typography, print, and web design. Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software. Compelling portfolio of work over a wide range of creative projects.

Upload videos and graphics, manage account reviews. Develop, execute, and monitor marketing campaigns across digital platforms. Ensure consistent branding across accounts and channels. Create events or promotions to boost customer engagement. Manage the contact database and assist with lead generation activities. Research influencers and form strategic partnerships. Setup accounts and manage affiliate partners. Analyze KPIs and review keyword performance. Gather information on audience profiles and develop content strategy. Create reports on marketing campaign performance. Research competitive trends and promotional activities. Execute SEO strategies and conduct keyword research. Perform general administration and ad hoc tasks.