Digital Marketing Specialist (India)

Bachelor's degree in any field or professional certification in marketing or business-related courses. 2+ years experience in social media or 1-2 years in digital marketing. Proven content writing or copywriting experience. Working knowledge of content management systems. Excellent English communication skills, both written and verbal (at least B2 level). Solid organizational and time management skills. Knowledgeable in layouts, typography, print, and web design. Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software. Compelling portfolio of work over a wide range of creative projects. Able to work on a graveyard shift.

Upload videos and graphics, keep the account up-to-date & manage reviews. Develop, execute, and monitor marketing campaigns on digital platforms. Ensure branding consistency across accounts and channels. Create events or promos to increase customer engagement. Manage contact database & assist with lead generation. Research influencers and businesses for strategic partnerships. Set up accounts, liaise with affiliates & manage payouts. Check KPIs, modify bids/budgets & review keyword performance. Gather audience information and develop content strategy. Create progress reports and monitor campaign performance. Research competitor trends and marketing insights. Execute SEO strategies and conduct keyword research. Conduct general administration. Use tweak builders to tweak content. Ad hoc tasks