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Marketing Analytics Manager

Posted about 1 month agoViewed

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💎 Seniority level: Manager, 8+ years of related B2B revenue experience with a Bachelor’s degree; or 6+ years and a Master’s degree

📍 Location: USA

💸 Salary: 101625 - 169400 USD per year

🔍 Industry: Financial technology

🏢 Company: MQ Referrals Only

🗣️ Languages: English

⏳ Experience: 8+ years of related B2B revenue experience with a Bachelor’s degree; or 6+ years and a Master’s degree

🪄 Skills: SQLSalesforceTableauStrategyCollaborationCoaching

Requirements:
  • 8+ years of related B2B revenue experience with a Bachelor’s degree; or 6+ years and a Master’s degree.
  • Experience in marketing measurement, segmentation, funnel optimization, and predictive modeling.
  • Expert SQL skills and familiarity with data visualization tools (Tableau, Looker, etc.).
  • Advanced data warehousing and modeling skills.
  • Strong understanding of common analytics platforms (GA4, performance marketing platforms, Salesforce, Marketo).
  • Proven ability to translate complex data into actionable insights.
  • Exceptional communication and problem-solving skills.
Responsibilities:
  • Develop and maintain forecasting models, multi-touch attribution frameworks, and customer segmentation strategies.
  • Build, maintain, and optimize self-serve dashboards for marketing and GTM teams.
  • Train and mentor the marketing team in leveraging data tools and insights.
  • Design measurement frameworks and A/B testing initiatives to evaluate marketing campaigns.
  • Collaborate with product, engineering, and sales teams to enhance data quality and collection processes.
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