Apply📍 United States
💸 160000.0 - 190000.0 USD per year
- Proven track record of leading and managing a team of marketing analysts.
- Strong understanding of marketing analytics methodologies, including data collection, analysis, and visualization.
- Experience with marketing attribution modeling and marketing mix modeling.
- Experience with subscription/SaaS analytics is required.
- Proficiency in SQL and marketing analytics and visualization tools, such as Google Analytics, Heap Analytics, Tableau, and Mar-Tech platforms.
- Excellent communication, presentation, and storytelling skills, with the ability to translate complex data into clear and concise insights for diverse audiences.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Collaborative and results-oriented with a strong work ethic and the ability to manage multiple priorities effectively.
- Work in partnership with key functions and senior marketing leadership to support marketing goals with appropriate analysis (including metrics, reports, analysis, summaries, conclusions, and recommendations)
- Lead and manage a team of marketing analysts, providing coaching, and mentorship, and fostering a culture of testing and continuous learning and development.
- Develop and implement a comprehensive marketing analytics strategy aligned with overall business objectives, focusing on key performance indicators (KPIs) and return on investment (ROI) measurement.
- Design and execute marketing analytics frameworks and processes to capture, analyze, and interpret data from various marketing channels and sources
- Translate complex data into actionable insights and compelling narratives for both technical and non-technical audiences.
- Collaborate with cross-functional teams—product management, data engineering, and digital—to identify business opportunities and enhance data models, tools, and infrastructure.
- Identify and implement new methodologies to improve data collection, analysis, and reporting capabilities.
- Stay up to date on the latest marketing analytics trends, tools, and best practices, and continuously seek opportunities to improve the effectiveness and efficiency of marketing programs.
- Champion data-driven decision-making across the organization and foster a culture of data-driven marketing.
SQLData AnalysisPeople ManagementGoogle AnalyticsCross-functional Team LeadershipTableauProduct AnalyticsAPI testingData engineeringREST APICommunication SkillsAnalytical SkillsRESTful APIsData visualizationMarketingTeam managementStrategic thinkingDigital MarketingData modelingData analyticsData managementA/B testing
Posted 17 days ago
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