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Marketing Analytics Manager

Posted 2024-11-07

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💎 Seniority level: Manager

🔍 Industry: Life sciences

Requirements:
  • Deep understanding of marketing performance metrics.
  • Use statistical modeling to interpret content consumption patterns.
  • Ability to analyze behavioral signals to optimize digital marketing mix.
Responsibilities:
  • Build and maintain robust marketing analytics data visualizations.
  • Deliver strategic recommendations to enhance content engagement and campaign performance.
  • Focus on deriving insights from complex datasets.
  • Provide a metrics-driven narrative consumable to stakeholders at all business levels.
  • Influence the buyer’s journey through data structures and analytics.
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