Senior Marketing Analytics Manager

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Requirements:

• 8-10 years of proven experience in a marketing analytics role focusing on data management.
• Hands-on expertise with Salesforce (SFDC) and Domo.
• Strong analytical skills with a demonstrated ability to build and manage data sets, visualizations, dashboards, and reporting frameworks.
• Solid understanding of lifecycle management, lead nurturing, and campaign performance optimization.
• SQL proficiency
• Expert proficiency in Excel or Google Sheets
• Excellent problem-solving and project management skills.
• Effective communication and collaboration skills, with the ability to work across global teams and align with stakeholders.
• Experience working in a global marketing operations team or with cross-border teams.

Responsibilities:

• Develop and maintain dashboards in Domo to track key KPIs and metrics related to the marketing funnel, attribution, and campaign performance.
• Analyze marketing data to uncover actionable insights and make strategic recommendations.
• Build, optimize, and maintain marketing reports and dashboards in Salesforce (SFDC) to support marketing and sales alignment.
• Build, optimize, and maintain all marketing datasets and visualizations in Domo, collaborating closely with the BI team for advanced data needs.
• Lead full-funnel performance tracking and analytics efforts, ensuring visibility into lifecycle performance and campaign ROI.
• Align marketing processes with the revenue team’s goals, collaborating closely with the Sales Operations team for seamless lead routing and lead-to-account matching.
• Work with Marketing Operations tech leads to ensure data from the marketing tech stack is syncing throughout needed systems to facilitate effective and accurate reporting.