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Product Marketing Manager

Posted 3 months agoViewed

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💎 Seniority level: Manager, 3+ years

💸 Salary: 150000.0 - 185000.0 USD per year

🔍 Industry: MarTech, Data, AI

🏢 Company: Hightouch👥 101-250💰 $38,000,000 Series B over 1 year agoDeveloper PlatformCRMSaaSMarketingInformation TechnologySoftware

🗣️ Languages: English

⏳ Experience: 3+ years

Requirements:
  • Proven experience in developing and executing go-to-market strategies for new product launches.
  • Ability to understand and clearly articulate the technical aspects and benefits of products to both technical and non-technical audiences.
  • Strong background in conducting market research and user interviews.
  • Skilled in analyzing competitors' products and strategies.
  • Ability to think strategically and analytically about business challenges.
  • Proficient in turning complex topics into compelling stories.
  • Excellent written and verbal communication skills.
  • Experience in product marketing within B2B, ideally in enterprises.
Responsibilities:
  • Create and define differentiating positioning for our products and solutions for various personas.
  • Conduct user research to identify gaps in the market for our product to fill.
  • Create, maintain, and improve website messaging, customer case studies, and sales enablement materials.
  • Help internal teams craft messaging and sequences that align with customer value.
  • Externally evangelize Hightouch at field events, customer engagements, and webinars.
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