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Product Marketing Manager

Posted 2024-10-19

View full description

💎 Seniority level: Manager, 3+ years

💸 Salary: 150000 - 185000 USD per year

🔍 Industry: MarTech, Data, AI

🏢 Company: Hightouch👥 101-250💰 $38.0m Series B on 2023-07-19Developer PlatformCRMSaaSMarketingInformation TechnologySoftware

🗣️ Languages: English

⏳ Experience: 3+ years

Requirements:
  • Proven experience in developing and executing go-to-market strategies for new product launches.
  • Ability to articulate technical aspects and benefits of products for both technical and non-technical audiences.
  • Strong background in conducting market research and user interviews.
  • Skilled in analyzing competitors' products and strategies.
  • Strategic and analytical thinking about business and marketing challenges.
  • Proficient in storytelling complex topics for target audiences.
  • Excellent written and verbal communication skills.
  • Prior experience in product marketing within B2B, especially for enterprise.
Responsibilities:
  • Create and define differentiating positioning for products tailored to various personas.
  • Conduct user research to identify market gaps.
  • Maintain and improve website messaging, customer case studies, and sales enablement materials.
  • Support internal teams in crafting aligned messaging and sequences.
  • Promote Hightouch externally at events, customer engagements, and webinars.
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