Applyđź“Ť Philippines, Colombia
🔍 Marketing
- Bachelor’s degree in Data Science, Statistics, Marketing, or a related field.
- 2-4 years of experience in data analysis, preferably in advertising or marketing.
- Proficiency in data analysis tools such as Retool, SQL, Python, or R.
- Experience with advertising platforms like Google Ads, Facebook Business Manager, and LinkedIn Ads.
- Familiarity with website analytics tools such as Google Analytics.
- Advanced knowledge of Excel and data visualization tools (e.g., Tableau, Power BI).
- Strong analytical thinking and problem-solving skills.
- Excellent communication skills for presenting complex data in a clear and concise manner.
- Gather, clean, and organize data from various sources such as ad platforms (Google Ads, Facebook Ads), CRM systems, and website analytics tools.
- Maintain data accuracy and integrity in databases and reporting systems.
- Analyze performance metrics across digital advertising channels to identify trends, patterns, and areas for improvement.
- Provide recommendations for campaign optimization based on data insights.
- Track key performance indicators (KPIs) such as ROI, click-through rates, and conversion rates.
- Create dashboards and visual reports using tools like Tableau, Power BI, or Google Data Studio.
- Prepare detailed performance reports and present findings to internal teams and clients.
- Use statistical models and machine learning techniques to forecast campaign outcomes and audience behavior.
- Provide strategic guidance on budgeting, audience segmentation, and channel allocation.
- Work closely with cross-functional teams, including account managers, creative teams, and media buyers, to align data insights with campaign goals.
- Support ad-hoc analysis requests from clients and internal stakeholders.
PythonSQLData AnalysisGoogle AnalyticsTableauMicrosoft ExcelReportingData visualizationEnglish communicationA/B testing
Posted 2 days ago
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