Director of Data (Remote)

View full description

Requirements:

• Bachelor’s or Master’s degree in Data Science, Statistics, Marketing Analytics, Business, or related fields.
• 7+ years of experience in data analytics, marketing science, or a related role, preferably within an advertising or media agency.
• Proficiency in SQL, Python, or R for data analysis and modeling.
• Experience with BI tools such as Tableau, Looker, or Power BI.
• Knowledge of cloud data platforms (AWS, Google Cloud, Snowflake, etc.).
• Familiarity with marketing attribution models, customer segmentation, and A/B testing.
• Strong leadership and team management abilities.
• Excellent communication and storytelling skills for presenting data insights.
• Ability to work cross-functionally with creative, media, and business teams.

Responsibilities:

• Develop and execute a comprehensive data strategy that aligns with agency goals and client needs.
• Lead the data analytics, engineering, and insights teams to drive data-informed decision-making.
• Oversee data governance, compliance, and security best practices.
• Analyze campaign performance, audience insights, and customer behavior to optimize marketing efforts.
• Develop predictive models and machine learning solutions to enhance targeting and personalization.
• Provide real-time and historical data-driven insights to improve media efficiency and creative impact.
• Oversee data warehousing, ETL processes, and data integration across various platforms.
• Identify and implement advanced data tools, such as AI-driven analytics and automated reporting.
• Collaborate with IT and engineering teams to ensure seamless data flows and infrastructure scalability.
• Work closely with creative, media, and client teams to align data insights with advertising strategies.
• Present findings and strategic recommendations to executive leadership and clients.
• Educate teams on best practices for leveraging data in decision-making.