- Define and evolve product positioning, messaging, and value propositions
- Translate product innovation into compelling narratives
- Ensure consistency in product communication across marketing, sales, customer success, and product experiences
- Own end-to-end go-to-market strategy for new products, features, and strategic initiatives
- Build and operationalize repeatable launch frameworks
- Partner closely with Product, Growth, and Customer teams to drive adoption
- Support sales and revenue growth by providing messaging, tools, and insights
- Develop high-impact enablement materials such as pitch decks, battlecards, and competitive positioning
- Develop insights through customer research, win/loss analysis, and competitive intelligence
- Influence product strategy and roadmap decisions
- Partner on pricing and packaging strategy
- Define and track performance metrics tied to product launches and ongoing product performance