- Own keyword research, topic selection, and content briefs (search intent first).
- Build and maintain a simple editorial calendar aligned with sales priorities.
- Refresh and optimize existing pages (on-page SEO, internal linking, structure, CTAs).
- Write high-quality blog articles (typically 800–1,200 words) that rank and convert.
- Improve and expand website copy with a focus on positioning, clarity, and conversion.
- Create LinkedIn content that drives visibility and inbound interest.
- Repurpose content across formats (blog → LinkedIn series → landing page → email).
- Work closely with leadership, consultants, and sales to capture real customer pain points.
- Produce content that helps sales move faster: landing pages, use cases, case study drafts, and follow-up templates.
- Maintain “sales-safe” messaging with clear claims, strong proof, and no fluff.
- Track performance basics (rankings, traffic, engagement, and conversions where possible).
- Improve content based on results by updating winners, fixing underperformers, and strengthening CTAs
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