- Own strategy and execution for a portfolio of corporate pressure campaigns, defining target-company demands, leverage points, milestones, and measures of success.
- Manage and develop Corporate Campaigns Specialists by setting goals, delegating execution, reviewing work, and supporting professional growth.
- Coordinate with the Corporate Relations Manager on outreach, negotiation, and escalation.
- Research target-company ownership, financial exposure, brand reputation, customers, investors, supply chains, executives, and other decision-makers.
- Develop and execute campaigns using tactics suited to objectives, corporate vulnerabilities, and opportunities for policy change.
- Monitor corporate policy commitments and coordinate responses to noncompliance.
- Build coalitions with animal protection organizations and advocates from adjacent social movements.
- Oversee campaign messaging, materials, approvals, risk assessment, budgets, vendors, timelines, and evaluations.
- Review campaign strategies and content with Legal and Communications to address legal compliance and messaging consistency.
- Represent Mercy For Animals at campaign actions, press conferences, industry events, conferences, and other events as needed.
Project Management