- Own the NYC growth plan, prioritizing accounts, segments, and products across campaigns throughout the year.
- Grow existing customers through upsell and cross-sell of additional products and modules, and expand single-building relationships into management-company portfolios.
- Win new logos with account-based programs for priority buildings and management companies.
- Build and run multi-channel campaigns in HubSpot, personalized by account, persona, and product.
- Use AI and automations to develop an autonomous ABM marketing machine.
- Use data to prioritize opportunities, test channels, offers, and messaging, and forecast marketing impact.
- Partner with Customer Success to identify expansion signals and coordinate timing.
- Coordinate with Sales on larger opportunities and handoffs.
- Own attribution and reporting for marketing-sourced pipeline and revenue.
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