- Draft and adapt blog posts, email campaigns, social copy, and other campaign content in English and Mandarin.
- Review AI-assisted content for brand consistency, accuracy, and quality, and suggest improvements to shared workflows.
- Publish and update website and blog content, check links, fix routine CMS issues, and escalate more complex problems.
- Apply campaign tracking standards and maintain accurate CRM data.
- Update recurring HubSpot and GA4 reports and highlight notable results.
- Coordinate event and trade show planning, vendors, execution, and reporting with the Growth Director and relevant team members.
- Manage event logistics, including registration, booth setup, staffing, shipping, and on-site coordination.
- Coordinate event lead capture and handoff to Business Development, and support event follow-up reporting.
- Coordinate procurement and inventory of branded collateral, merchandise, and corporate gifts.
- Compare vendor quotes, track deliveries and invoices, make recommendations, and maintain vendor records.
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