Director, Integrated Campaign Strategy & Planning
New
A
AlphaSenseB2B SaaS marketing
Remote - United StatesFull-TimeDirector
Salary$163,000 — $225,000 USD
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Job Details
- Experience
- 12+ years of experience in high-growth, enterprise B2B SaaS marketing
- Required Skills
- Cross-functional Team Leadership
Requirements
- 12+ years of experience in high-growth, enterprise B2B SaaS marketing.
- Significant experience leading campaign strategy or integrated marketing at scale.
- A track record of defining and implementing a campaign framework across a large marketing organization, with demonstrable results.
- Proven ability to influence and hold accountable cross-functional teams without direct management authority.
- Experience partnering across Product Marketing, Demand Gen, ABM, Brand, Content, Sales, Customer Success, and other cross-functional teams.
- Strong analytical skills, including setting targets, measuring results, and evaluating campaign effectiveness.
- Strategic judgment connecting business goals to campaign strategy, channel decisions, and budget decisions.
- Executive presence and excellent communication.
- Experience at a pre-IPO company through IPO is preferred, but not required.
- Fluency with the modern marketing stack and a point of view on using AI to raise team leverage are preferred.
- Budget ownership experience is a plus.
Responsibilities
- Define the campaign strategy and operating framework for prioritizing, scoping, briefing, planning, launching, and measuring campaigns.
- Turn company priorities, product roadmap, customer insight, and market opportunity into campaigns with a clear thesis, audience, success criteria, and content and offer strategy.
- Set the strategy that informs channel mix and budget allocation, partnering with channel owners on the final plan.
- Build playbooks, briefs, and planning standards for repeatable campaigns across products, segments, and teams.
- Lead framework adoption through enablement, training, and change management.
- Hold program owners accountable for comprehensive, strategy-aligned plans and execution.
- Establish review cadences, communication structures, and governance to keep teams aligned.
- Partner with Marketing Operations to build measurement models and dashboards connecting campaigns to pipeline, revenue, and core KPIs.
- Report campaign performance to leadership and apply in-campaign and post-campaign learnings to optimize future strategy.
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