Event Marketing Manager (FinTech)
New
S
SwitchboardB2B SaaS
Remote (US) with travelFull-TimeManager
Salary$100,000 – $110,000 (base salary plus bonus)
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Job Details
- Experience
- 4+ years of B2B SaaS event or field marketing experience
- Required Skills
- Project ManagementSalesforceHubSpotCRM
Requirements
- Currently managing events at a B2B SaaS company.
- Have 4+ years of B2B SaaS event or field marketing experience.
- Demonstrate a track record of tying events to measurable results such as leads, pipeline, and revenue.
- Have experience managing event budgets and showing ROI to leadership.
- Be comfortable with CRM and marketing automation tools such as Salesforce, HubSpot, or Marketo, and with event lead capture.
- Have strong project management skills and the ability to run several events at once.
- Be willing to travel for events.
- Experience marketing to finance or accounting audiences is a plus.
Responsibilities
- Plan and run trade shows, conferences, partner and customer events, executive dinners, and webinars.
- Own event budgets, vendor relationships, logistics, booth strategy, and on-site execution.
- Set lead and pipeline targets for each event and own hitting them.
- Track and report event ROI, including cost per lead, meetings booked, pipeline sourced and influenced, and closed revenue.
- Build pre-event and post-event campaigns with Sales and Marketing to drive attendance, book meetings, and ensure prompt follow-up.
- Ensure every event lead is captured, routed, and tracked accurately in the CRM.
- Use performance data to decide which events to grow, change, or cut.
- Work with partners on co-marketing and sponsorship opportunities.
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