Event Marketing Manager (FinTech)

New
S
SwitchboardB2B SaaS
Remote (US) with travelFull-TimeManager
Salary$100,000 – $110,000 (base salary plus bonus)
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Job Details

Experience
4+ years of B2B SaaS event or field marketing experience
Required Skills
Project ManagementSalesforceHubSpotCRM

Requirements

  • Currently managing events at a B2B SaaS company.
  • Have 4+ years of B2B SaaS event or field marketing experience.
  • Demonstrate a track record of tying events to measurable results such as leads, pipeline, and revenue.
  • Have experience managing event budgets and showing ROI to leadership.
  • Be comfortable with CRM and marketing automation tools such as Salesforce, HubSpot, or Marketo, and with event lead capture.
  • Have strong project management skills and the ability to run several events at once.
  • Be willing to travel for events.
  • Experience marketing to finance or accounting audiences is a plus.

Responsibilities

  • Plan and run trade shows, conferences, partner and customer events, executive dinners, and webinars.
  • Own event budgets, vendor relationships, logistics, booth strategy, and on-site execution.
  • Set lead and pipeline targets for each event and own hitting them.
  • Track and report event ROI, including cost per lead, meetings booked, pipeline sourced and influenced, and closed revenue.
  • Build pre-event and post-event campaigns with Sales and Marketing to drive attendance, book meetings, and ensure prompt follow-up.
  • Ensure every event lead is captured, routed, and tracked accurately in the CRM.
  • Use performance data to decide which events to grow, change, or cut.
  • Work with partners on co-marketing and sponsorship opportunities.
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$100,000 – $110,000 (base salary plus bonus)
Apply Now