- Plan and run trade shows, conferences, partner and customer events, executive dinners, and webinars.
- Own event budgets, vendor relationships, logistics, booth strategy, and on-site execution.
- Set lead and pipeline targets for each event and own hitting them.
- Track and report event ROI, including cost per lead, meetings booked, pipeline sourced and influenced, and closed revenue.
- Build pre-event and post-event campaigns with Sales and Marketing to drive attendance, book meetings, and ensure prompt follow-up.
- Ensure every event lead is captured, routed, and tracked accurately in the CRM.
- Use performance data to decide which events to grow, change, or cut.
- Work with partners on co-marketing and sponsorship opportunities.
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