Partner Marketing Programs Manager
New
V
VersapayB2B payments
United States (Remote)Full-TimeManager
Salary120,000 - 140,000 USD per year
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Job Details
- Experience
- 3–6+ years of experience in B2B marketing, partner marketing, field marketing, demand generation, or a related role.
- Required Skills
- Project Management
Requirements
- Have 3–6+ years of experience in B2B marketing, partner marketing, field marketing, demand generation, or a related role.
- Have experience building and executing marketing programs from planning through launch.
- Demonstrate strong writing and content development skills and the ability to adapt messaging for different audiences.
- Have experience creating presentations, one-pagers, campaign assets, emails, and landing pages.
- Have experience developing sales training, product education, or enablement materials for partner-facing teams.
- Be able to learn product capabilities and positioning quickly and translate technical information into practical partner-facing guidance.
- Be comfortable working across multiple teams and managing several programs at once.
- Have strong project management skills.
- Experience with channel, partner, field, or ecosystem marketing is a plus.
- Experience supporting Financial Institution partners or working in banking, fintech, payments, ERP, or enterprise technology is a plus.
Responsibilities
- Build and execute marketing programs for ERP/VAR, ISV, and Financial Institution partners, including campaigns, partner communications, and campaign-in-a-box programs.
- Create and adapt partner content, including emails, landing pages, one-pagers, presentations, sales materials, and campaign assets.
- Develop partner enablement materials such as decks, solution overviews, battlecards, playbooks, and talking points.
- Build and maintain sales training and product education for Financial Institution partners with Partner Sales and Product Marketing.
- Run marketing execution for strategic partner events, including promotion, landing pages, email campaigns, speaker support, collateral, and follow-up.
- Run webinars and other pipeline-focused marketing programs, from development and promotion through execution and follow-up.
- Coordinate with Partner Sales, Events, Demand Generation, Content, Product Marketing, and other teams to execute programs.
- Turn one-off partner requests and programs into repeatable plays across partners and channels.
- Track program performance and use results to improve campaigns and partner activation.
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