Lifecycle Marketing & Operations Manager

New

JobgetherHealthcare data exchange

Fully remote within the United StatesFull-TimeManager

SalaryAnnual salary: $90,000–$110,000. Total compensation may also include an annual performance bonus.

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Job Details

Experience: At least 5 years of experience in lifecycle marketing, CRM, or marketing operations
Required Skills: SQLA/B testingCRM

Have at least 5 years of experience in lifecycle marketing, CRM, or marketing operations.
Demonstrate success improving customer retention, engagement, or revenue growth.
Have hands-on expertise with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform.
Have experience with journey orchestration, segmentation, personalization, and email deliverability.
Bring analytical experience with A/B testing, campaign performance dashboards, and funnel measurement.
Translate data into actionable insights and recommendations.
Have a bachelor's degree or equivalent practical experience.
Coordinate cross-functional initiatives and communicate recommendations clearly.
Be able to work effectively with technical and nontechnical stakeholders.
Be based in the United States and able to work remotely within the country.
Be willing to travel up to 10% of the time.
Have a reliable high-speed internet connection and be able to manage extended periods of computer and screen-based work.

Develop and execute multichannel lifecycle marketing strategies across email, web, social media, call scripts, advertising, and connected TV.
Build, manage, and optimize automated customer journeys and triggered communications using Salesforce Marketing Cloud Account Engagement, Conversica, and connected platforms.
Create audience segments and personalized experiences using behavioral, transactional, and product-usage data.
Support marketing technology integrations and workflow configuration, including APIs, webhooks, field mappings, JSON payloads, identity resolution, and data flows.
Oversee platform operations, vendor coordination, audience refresh schedules, send-volume forecasting, and marketing technology usage costs.
Develop warm handoff workflows and sales collateral, sequencing playbooks, and automated cadences in partnership with Sales.
Lead campaign experimentation across audiences, messaging, channels, and timing using A/B testing and performance analysis.
Track and report on retention, adoption, conversion, attribution, sales handoff performance, and pipeline impact.
Manage campaign execution team members and coordinate priorities across internal teams and external partners.

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