- Architect and own the multi-touch attribution model across all paid and organic channels.
- Manage the end-to-end user funnel from first touch to retention.
- Architect and maintain performant dbt models in Snowflake for attribution and cohort analysis.
- Produce financial and KPI reporting, including CAC, LTV, and payback period analysis.
- Bridge contest performance data with acquisition and retention outcomes.
- Define analytical standards, mentor junior team members, and review models.
- Utilize AI tools to automate reporting, anomaly detection, and cohort monitoring.