- Design and maintain a multi-touch attribution model across paid and organic channels.
- Build pipelines to track the user onboarding funnel from signup to activated player.
- Write performant SQL and build transformation models for attribution and cohort analysis.
- Automate KPI reporting including CAC, RPU, LTV, and payback periods across acquisition channels.
- Develop and maintain dashboards in Metabase and Mixpanel to serve as a single source of truth.
- Analyze game and contest performance metrics to understand player behavior.