- Execute the lifecycle roadmap across onboarding, activation, conversion, retention, reactivation, and VIP.
- Build and maintain Braze Canvases using briefs and journey maps.
- Maintain a lifecycle calendar aligned with the sports schedule.
- Build, QA, and ship campaigns across email, push, SMS, in-app messages, and webhooks.
- Propose and execute tests of copy, creative, and campaign details.
- Brief design and coordinate visual assets for campaigns.
- Build user segments in Braze and Segment, with SQL support from analytics.
- Build weekly reports covering engagement, conversion, retention impact, and incremental revenue.
- Run A/B tests and support attribution and incrementality measurement.
- Identify funnel drop-offs and recommend campaigns to address them.